Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web PDF
by D. Padua : Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web
ISBN : #0230391249 | Date : 2012-07-31
Description :
PDF-4cba4 | Explains how all institutions have to turn their relationship with stakeholders into a ‘social’ one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative ‘Value for Engagement Model’…. Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web
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[Pub.70FVG] Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web PDF | by D. Padua
Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web by by D. Padua
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